Kids guide to usc
(rESEARCH, CONCEPT, CREATIVE DIRECTION)

What's the best way to get more students to attend USC? Start 'em young! To help elementary school children visiting USC better understand what college is like, I developed an illustrated brochure

tailor-made for kids.
 

To better understand the target audience, I held a focus group with campus tour-guides. I reviewed the

data and feedback and used it as the foundation for a "comic book" concept that would appeal to younger audiences.
 

To create the graphics, I worked with Daniel Sulzberg, a talented illustrator with a fun and whimsical style.

I also worked alongside a copywriter to include USC facts and data relevant for younger audiences.