The logo needed to reflect the bold, "blingy" product while still appealing to girls. So, I made the company logo out of jewels that acts as an apostrophe in the product name (S'malls). I put a glittery sequin pattern inside the letters and included white highlights to show the "glistening" nature of the product. To appeal to young girls, I used pink and enclosed the logo in gold (because you can't have bling without gold, right?)

© 2023 by Jennifer McMillan